Ecommerce website design for makers moving off Etsy

An online store makes the most sense once you already have regular sales. That’s who we build for: makers and sellers with an Etsy, Amazon or eBay shop who want customers that come back to them, not to the marketplace.

What every store includes

• Product uploads. We set up your products, photos, prices and variants.
• Payments. Card payments set up and tested before launch.
• Shipping. Rates and zones set up for how you post orders.
• Set up for Google. Page titles, descriptions and product details Google reads.
• Analytics. You can see visits, sales and where buyers came from.
• You own it. The store, the domain and your customer list stay in your name.

Shopify, WooCommerce or custom?

Store builds start from $3,500 on any platform. A custom site takes the longest to build, so its final price is usually higher.

Compare	Shopify	WooCommerce	Custom-built
Monthly cost to you	Shopify plan, from $56/month	Hosting and any paid plugins	Hosting, usually the lowest
Easiest to run yourself	Yes	With some learning	We make changes for you
Best for	Most small makers	Businesses already on WordPress	Sellers who want speed and low fees

Our guide to what a Shopify website costs has the plan prices, card fees and the sum that tells you when your own store beats Etsy’s fees.

Honest limits

• A new store doesn’t bring its own traffic. Etsy and Amazon do. You’ll need to send people to your store, from Google, Instagram or your email list, and we can help with that.
• Online stores are a sideline for us. Our main work is local service businesses, so we take on a few stores at a time.

Our first store

Our first online store is for Wild Woman Apothecary, a maker of handmade teas, milk baths and body balms that sells on Etsy and wants a store of its own.