Alio! Brand Studio0457 064 625Get your free audit

Websites for tradies in Sydney's south and west

We build websites for tradies across Sydney's south and west, from plumbers and electricians to painters and concreters, starting at $1,200. In our check of 2,597 local trade businesses on Google Maps, 1 in 5 had no website on their profile.

Get your free auditStarts from $1,200

Most websites for tradies are sold on “more calls”. But two things we hear a lot from tradies are “We do word of mouth” and “We don’t want more work.” Both are fair, so here’s where a website fits with each.

“We do word of mouth”

Word of mouth is the best lead there is. It just doesn’t end with the referral. Someone passes on your name, and the next thing the customer does is search for it. What they find is your Google profile: your reviews, your photos, and a Website button if you have a site.

In our study of 2,597 tradies on Google Maps across Sydney’s south and west, half of the 545 businesses with no website on their profile had 1 review or none. The ones with their own website had a median of 11. That doesn’t prove the website brought the reviews, but it’s the comparison your customer makes before they call.

“We don’t want more work”

Then a website has a different job. It stops being about more calls and starts being about better ones. Your site can say which suburbs you cover, which jobs you take and which you don’t, so the calls that come in are the work you want.

What goes on a tradie website

  • Your phone number at the top of every page, as a tap-to-call link, because the person searching is usually on a phone.
  • A page for each job you want more of. “Blocked drain” and “hot water system” are different searches, so they get different pages.
  • The suburbs you actually cover, by name, not “Sydney and surrounds”.
  • Your licence number. NSW Fair Trading says the licensee’s name and licence number must be shown in all advertising, on the internet as well as in print. Plumbing, electrical wiring, gasfitting and air conditioning need a licence at any job value.
  • Photos of your own work. In the same study, profiles with no website had a median of 2 photos. Profiles with one had 17.
  • Links both ways between the site and your Google profile, so each one sends people to the other.

What it costs

Our tradie websites start from $1,200, one-off, and the final price goes in a written scope before any work starts. The first 5 website clients get a founding rate in exchange for letting us write up the results as a case study. We’re not registered for GST, so there’s no GST on top.

After launch you can run the site yourself, or go on a Local Growth plan from $450 a month: hosting, updates, Google profile posts, review requests and a monthly report. Our guide to small business website costs has the market prices if you want to compare quotes.

Where we work

We’re based in Austral, among the new estates going up around the Western Sydney airport. We work with trades across Liverpool, Camden, the Macarthur region, Penrith, Parramatta, the Sutherland Shire and St George.

Not a tradie? We build the same kind of site for allied health clinics and other local service businesses.

What's included

We hand-code your site so it loads fast on a phone and makes calling you the obvious next step. You get one page or a handful, written for the searches your customers actually make.

Starts from $1,200

The timeline goes in the written scope, which you see before any work starts.

What you get

  • Built for phones first. People searching "near me" are usually holding a phone, so we design for that screen and scale up from there.
  • Click-to-call and enquiry forms. Your number is a tap-to-call link and the enquiry form lands in your inbox.
  • Set up for Google from day one. We add the page titles, descriptions and business details Google reads.
  • Analytics included. Every website we build comes with analytics, so you can see how many people visit and how many tap your phone number.
  • Words written for your business. We write your pages from facts only you have, such as your suburbs, your services and what customers ask you on the phone, so it doesn't read like everyone else's.
  • Fast and secure. Hand-coded sites have no plugins to patch, so there's less to break and less to hack.
  • You own it. The domain is registered in your name. If you ever leave, we hand over your website files.

Good to know

  • A hand-coded site has no drag-and-drop editor. On a Local Growth plan we make your changes for you, and if you'd rather edit it yourself, tell us and we'll talk options.
  • A new site doesn't rank on day one. Google takes time to trust a new page, which is why we suggest pairing the site with a Google Business Profile tune-up.

Questions people ask

I'm already on hipages and Airtasker. Do I still need a website?

Those platforms can bring in work, but they set the rules and the fees, and the customer comes to you through them. Your website and your Google profile are yours, and people who find you there ring you directly. Plenty of tradies use both.

Can't I just use my Facebook page?

Keep it, and we'll link to it. But Facebook decides who sees your page and how it looks, and you can't give each job or suburb its own page there. A website lets you be found for "hot water system Camden" as well as your business name.

Will you put my licence number on the site?

Yes. NSW Fair Trading requires the licensee's name and licence number in all advertising, and that includes websites. The rule covers residential building work and specialist work such as plumbing, electrical, gasfitting and air conditioning. We add it to every page.

How long until it brings in calls?

A new site doesn't rank on day one. Google takes time to trust a new page, which is why we suggest pairing the site with a Google Business Profile tune-up. Every site comes with analytics, so you can see when the calls start.

What does it cost to keep running?

You pay for your domain each year, plus hosting. On a Local Growth plan, from $450 a month, we look after hosting and updates for you, billed month by month, cancel any time, no break fees. Or run it yourself, and we hand over the files.

Guides on this

Want to see how you look next to the tradie down the road?

Send us your business details and we'll record a 5-minute video of your Google profile and website next to your nearest competitors. You get the three quickest wins, whether you work with us or not.

Get your free audit

Prefer to talk? Call 0457 064 625.